The Wrestling Observer Newsletter reports that the buyrate for the PPV is now between 98,500 and 113,000 buys worldwide. That number breaks down to about 71,000 buys in the US (split 50/50 between traditional PPV and B/R Live) and the rest internationally. That’s up from the initial estimate of 98,000 buys for the May 25th show.
The data collected suggests that around 397 of the MITB PPV buyers bought Double or Nothing. WrestleMania 35 did 64,100 standard PPV buys and only 910 of those people also bought Double or Nothing. This was a big surprise as many considered that the WWE and AEW audiences would have a lot of crossover, and that appears to not necessarily be the case, as 78% of the people who bought Double or Nothing didn’t watch MITB.
All in all, the Double or Nothing buyrate is considered to be a huge success as 50,000 to 65,000 was considered to be the expected number, with 80,000 being considered “a home run.”
Estratto da 411wrestling.
Cose interessanti, specie la roba sul crossover.